YouTube gives creators more opportunities to monetize their Shorts

New Delhi: Millions of creators will be able to share in the revenue generated by ads in Shorts thanks to YouTube's decision to include the short-form video app Shorts in its partner programme.

The Verge reports that YouTube is also making it simpler for producers who don't meet the requirements for the partner programme to earn money through tips, subscriptions, and merchandise sales.

Shorts wants to attract more creators by providing stronger monetisation opportunities than TikTok, its Chinese rival.

YouTube has thus far used creator funds, shopping, and tips to monetize Shorts.

In order to start paying creators who use Shorts, YouTube last year launched a $100 million fund.

YouTube Shorts is now being watched by over 1.5 billion signed-in users every month with more than 30 billion daily views.

In the era of TikTok, Google-owned YouTube Shorts is catching up fast and the company has seen encouraging results in its early monetisation efforts on the short-video-making platform.

Philipp Schindler, Senior Vice President and Chief Business Officer at Alphabet (Google's parent company), said in July that consumers are increasing and consuming short-form videos obviously and they are seeing this across multiple platforms, including YouTube.

"We're continuing to see good user engagement on YouTube. Early results in Shorts' monetisation are also encouraging, and we're excited about the opportunities here," Schindler said during a call with analysts.

"We're excited about the opportunity," he added.

With inputs from IANS