Deverakonda-Pandey starrer 'Liger' opens damp
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Mumbai: Reports suggest that Vijay Deverakonda-Ananya Pandey starrer 'Liger' fails to gather attendance before the big screen. The opening day collections of the much-hyped pan-Indian flick were particularly low, IANS reported.
Film trade analyst Karan Taurani of Elara Capital told IANS, "The current response to 'Liger' is poor. We had earlier estimated that the film would open at Rs 30-35 crore in the South, but the response to the film in Telugu markets has been below par."
"The lifetime collections of the film were expected to be Rs 170-180 crore, out of which 25 per cent was to come from the Hindi market, but looking at the current trends, the film is likely to achieve a lifetime figure of Rs 55-60 crore," he said.
"Out of these Rs 60 crore, Rs 10 crore will come from the Hindi territory. 'Liger' may report a below-par performance across markets," he added.
But why is the film, which had a good buzz around it, finding itself in such a situation? The answer is the lacklustre content that Puri Jagannath, the man at the helm, has delivered.
Taurani blames the lack of content in the film for its lacklustre performance. "One has to really blame the kind of content that's coming out these days," he said.
"It is failing on every front to pull the crowd into theatres. Even for 'Liger', people have seen something similar in 2015 in the Akshay Kumar and Sidharth Malhotra-starrer' Brothers'," Taurani added, pointing out that the film gets beaten on the "novelty factor".
According to Taurani, the film industry needs to do a lot of introspection, so that upcoming films work at the box office. "That's the only way the industry can save itself from financial losses and the embarrassment that dawns upon it every Friday," he said.
"Only films with good and realistic VFX and event films with exceptional content will work in the box office," he opined.
According to him, the industry needs to make radical changes in content that can push footfalls back to pre-Covid levels. People have become selective about the nature of the content they want to see in theatres, he added.