X to suspend revenue sharing for users posting undisclosed AI war videos
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New Delhi: Elon Musk‑led social media platform X announced it will suspend creators from its revenue-sharing programme for 90 days if they post AI-generated videos of armed conflict without clearly disclosing the use of AI.
X Product Head Nikita Bier said the move is part of the company’s broader effort to curb manipulation and ensure access to authentic information during wartime. Subsequent violations after an initial suspension will result in permanent removal from the revenue-sharing programme.
"Today we are revising our Creator Revenue Sharing policies to maintain authenticity of content on Timeline and prevent manipulation of the program... With today’s AI technologies, it is trivial to create content that can mislead people," Bier wrote on X.
He added, "This will be flagged to us by any post with a Community Note or if the content contains metadata (or other signals) from generative AI tools."
The company recently introduced a 'Made with AI' label on the platform to indicate content created using artificial intelligence. The announcement comes amid heightened tensions during the US‑Israeli military campaign against Iran and following the killing of Supreme Leader Ayatollah Ali Khamenei. Musk and Bier also noted that platform traffic had recently hit a new all-time record.
Bier further warned that the use of emails, iMessages, and phone calls is becoming increasingly untenable due to a surge in spam enabled by the AI agent platform OpenClaw. In response, X has introduced new spam and automation detection measures to curb misuse.
Meanwhile, Musk’s net worth surged past the $800 billion mark following SpaceX’s acquisition of his artificial intelligence firm xAI, making him the richest person in history. Musk’s fortune reached roughly $852 billion, nearly $578 billion more than the world’s second-wealthiest person, Google co-founder Larry Page, whose net worth is estimated at $281 billion.
The merger raised the combined value of the company to $1.25 trillion and added about $84 billion to Musk’s personal fortune, according to reports.
(With IANS inputs)