Rasam ad in K’taka stirs row, sparks sexism debate
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An outdoor advertisement of a brand selling rasam paste in Karnataka recently went viral, sparking a controversy.
The picture of the ad shared on X by a user Tejas Dinkar on January 4, invited criticisms on social media with many slamming it for being sexist. However, a few others said that they found no problem with it.
“Today in ads that manage to be sexist while also insulting both North and South India. A line on the ad reads, “Wife North Indian? Rasam in seconds!” Dinkar wrote.
The post garnered close to two lakh views and also has more than 2,000 likes and numerous comments.
While many were shocked to see the ad, a few others asked, "What is sexist in this ad?
"What in the world, OMG," wrote a user.
Another commented, "What is sexist in this ad? and what is insulting north/south Indians."
A third added, "I read the subtitle as 'Racism in seconds' and felt it was a self-aware ad. Then I re-read it."
"I don't know which North/South/East/West Indian would be offended by this advertisement. I personally find it creative and funny. 100% would buy Indira's Rasam paste," posted another.
A fifth said, "This is brutal.'
“We really need some broader minds here. Take life a little more easy please, instead of taking offence at anything and everything. Poor stereotyping, probably yes, but what's sexist or north/south insult in this?" shared a sixth.
