Abhinav Bindra named IOC mental health ambassador
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India’s first individual Olympic gold medallist, Abhinav Bindra, has been appointed as one of nine Mental Health Ambassadors by the International Olympic Committee (IOC).
The initiative aims to prioritise athlete well-being and break the stigma around mental health in sport.
Bindra, who clinched the men’s 10m air rifle gold at the 2008 Beijing Olympics, has been a long-standing advocate for athlete mental health. He was also a member of the IOC’s Mental Health Working Group since its formation, contributing to shaping policy and resources for athletes worldwide.
The IOC underlined that mental health is equally as important as physical health, stressing that no athlete should face challenges alone.
The appointed ambassadors, including Bindra, will work to encourage open conversations, promote awareness, and integrate mental health support into sporting environments.
The role will see ambassadors engage athletes through social media, one-on-one interactions, and IOC educational initiatives, offering guidance and trusted advice while driving proactive support systems.
Other global athletes joining Bindra in this role include British pole vaulter Holly Bradshaw, swimmers Camille Cheng (Hong Kong China) and Bruno Fratus (Brazil), American figure skater Gracie Gold, Ivorian sprinter Marie-Josée Ta Lou-Smith, Papua New Guinea’s Ryan Pini, South African sprinter Akani Simbine, and Afghan cyclist Masomah Ali Zada.
Each brings unique expertise, ranging from resilience advocacy to academic knowledge in mental health.
The IOC, in its statement, noted that Bindra brings “his deep experience to the mission of making sport a healthier space for all.”
Expressing his gratitude, Bindra wrote on X: “Grateful to have spoken at the IF Forum on such a critical issue- mental health. The IOC has made incredible strides in supporting athletes with resources that not only address immediate concerns but also promote long-term well-being. It’s a privilege to be part of this ongoing work, ensuring that mental health remains a priority for athletes worldwide. Together, we are fostering an environment where athletes can thrive, both on and off the field.”