ICC announces edtech firm BYJU'S as global partner until 2023

Dubai: The International Cricket Council (ICC) on Monday announced edtech company BYJU'S as their global partner from 2021 to 2023. The three-year agreement will see BYJU'S partner all ICC events over the period, including the forthcoming T20 World Cup in India and the Women's World Cup in New Zealand.

As a global partner, BYJU'S will have extensive in-venue, broadcast and digital rights across all ICC events, ICC stated in a media release. BYJU'S will also work closely with the ICC to deepen engagement with fans through the creation of innovative campaigns.

"We are excited to have BYJU'S on board as one of our global partners and look forward to having a great innings together. Cricket is a sport where resilience, perseverance and conviction are crucial qualities and the partnership with BYJU'S will allow that to be fostered by a wider audience both young and old," said ICC chief executive Manu Sawhney.

"It is a matter of pride for us as an Indian company to represent our nation on a global platform like this. Just as cricket inspires billions across the world, we too as a learning company hope to inspire the love of learning in every child's life," said Byju Raveendran, founder and CEO, BYJU'S.

"BYJU'S has been an ardent supporter of cricket in India and we are glad to be partnering with a strong, young, and dynamic Indian brand that has been inspiring millions of students to dream big. We look forward to the successful convergence of education and sports and hope to reach the hearts and minds of millions of young cricketing enthusiasts through this partnership." he added

In August 2019, the company became the official jersey partner of the Indian cricket team.

BYJU'S is India's largest ed-tech company and the creator of India's most loved school learning app which offers highly adaptive, engaging and effective learning programs for students in LKG, UKG, classes 1 -12 (K-12) and competitive exams like JEE, NEET and IAS.

BYJU'S currently has over 80 million registered students and 5.5 million annual paid subscriptions.

With an average time of 71 minutes being spent by a student on the app every day from over 1,700 cities, the app is creating a new way of learning through visual lessons.

BYJU'S last year acquired White Hat Jr, a Mumbai-based programming start-up focused on empowering children with coding skills.

(From IANS with inputs added)