Morrisville SAMP Army and Medialinks sign one-year deal with the goal of global footprint

Abu Dhabi: Medialinks, an integrated eCommerce & Digital Agency, has signed a one-year Partnership deal with Morrisville Samp Army, one of the most promising teams of the Abu Dhabi T10 League. The latter will sport the brand's logo on the Caps & Helmet for the season.

Abu Dhabi T10 League is the only ICC-sanctioned 10-over league boasting an international audience of around 400 million. It started on November 23, 2022, and will conclude on December 4. All matches are taking place at the UAE's Sheikh Zayed Cricket Stadium.

The franchise announced South African star cricketer David Miller as their Icon player for this season. He is the flavour of the season in T20 cricket, smashing 32 off 19 balls during the chase to help Gujarat Titans defeat Rajasthan Royals in the IPL final. He did a similar job for Barbados Royals in the Caribbean Premier League. Other big names such as South African quick Anrich Nortje, West Indies batsman Shimron Hetmyer, and English all-rounder Moeen Ali have also been roped in. That has laid the foundation for a strong unit.

Medialinks works with new and established businesses to scale their online revenue using the latest tactics of search, social, marketplaces, and performance marketing. SAMP Army is an established cricket franchise in the US with a squad including national team players such as captain Monank Patel, Aaron Jones, and former skipper Saurabh Netravalkar.

Ritesh Patel, the owner of SAMP Army, said: "We are delighted to be partnering with Medialinks, one of the leading marketing agencies in the UAE. We look to take the message of T10 cricket to all parts of the world. We hope this partnership snowballs such that cricket benefits first before the other stakeholders come to the table for a bite."

Echoing the same sentiments, Anwar Sadat, Head of Marketing, Communication, and Fulfilment at Medialinks, said: "At Medialinks we look at doing things differently. With this partnership, Medialinks has become the first agency in the region to sponsor an event at this scale. We are also looking at bigger synergies next year with the T10 and are open for bigger partnerships with upcoming events locally and globally."

Formed in UAE in 2019 with Web Development and eCommerce as its core business, Medialinks has existing clients in UAE, Saudi Arabia, and Qatar. Medialinks consistently keeps growing its expertise in the latest talent in search, performance, and development with more clients in the eCommerce domain in Dubai, Abu Dhabi, and UAE, seeking immediate impact and higher levels of performance from the agency partners. Some of the clients Medialinks work with include Etihad Rail DB, Dubai Tourism, Emirates Wet Wipes, PRAN Foods, Ooredoo, and Goody amongst others.

For any enquiries, Medialinks can be contacted via www.themedialinks.com.