Joyalukkas names Samantha Prabhu as the new brand ambassador
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Joyalukkas has appointed actor Samantha Ruth Prabhu as its new brand ambassador, expanding the jewelry group’s lineup of global representatives.
The company said the collaboration is aimed at strengthening its presence across international markets. Samantha will represent Joyalukkas’ jewellery collections, which the group describes as combining craftsmanship and timeless design.
According to Joyalukkas Group Chairman Dr. Joy Alukkas, the decision reflects the brand’s effort to connect with modern consumers.
“Samantha embodies the spirit of the modern woman—confident, stylish and distinctive. Her persona aligns with our ethos of celebrating life’s treasured moments with fine jewelry", he said.
Sharing her excitement, Samantha Ruth Prabhu said, “Jewellery has forever been a personal expression of who I am – a tale of emotion, celebration and strength behind every piece. Joyalukkas embodies all these aspects, and more".
"I’m thrilled to partner with a brand that celebrates beauty with substance and inspires women everywhere to shine with confidence", she added.
The jewellery plans to launch an integrated global campaign featuring Samantha, who will highlight Joyalukkas’ design heritage and appeal to diverse markets. With this appointment, Joyalukkas will now have two global ambassadors, Samantha Ruth Prabhu and actor Kajol, representing the brand worldwide.