Yuvraj Singh sues real estate firms over 'inferior quality apartment' in Delhi
text_fields
New Delhi: Former India cricketer Yuvraj Singh has issued two legal notices to Delhi-based real estate firms, invoking arbitration clauses over alleged violations of his privacy rights in the promotion of construction projects and delayed delivery of possession of a dwelling unit in the national capital.
The notices were sent by Rizwan Law Associates on behalf of Yuvraj Singh.
One of the legal notices demands "adequate damages in terms of delay caused in completion of the Project and issuance of the Letter of Possession in the absence of any reasonable cause or extension in timeline." It also seeks "delivery of proper quality, standard, class and grade of the Apartment to My Client who was promised a premium quality Apartment and has been offered an extremely inferior quality Apartment."
According to the notice, Yuvraj Singh had booked a dwelling unit in 2020 at Hauz Khas, New Delhi, in one of the projects of a real estate firm. The noticees in this legal notice concerning delayed possession are M/s Brilliant Etoile Private Limited and M/s Uppal Housing Private Limited.
The second notice, directed only at Brilliant Etoile Private Limited, pertains to the infringement of Yuvraj Singh’s privacy rights. "That this dispute principally concerns with the violation of Intellectual Property Rights with respect to the Personality Rights and misuse of Brand Value of the Celebrity i.e., My Client in contravention to the terms of the Memorandum of Understanding dated 24.11.2020, however, My Client reserves the right to add the detailed instances and elaborate in further specificity in the Statement of Claim," the notice stated.
According to the Memorandum of Understanding (MoU), Yuvraj Singh was to promote and endorse the project, and the MoU expired on November 23, 2023. He is aggrieved by the alleged continued commercial use of the services provided by him, including the use of his photographs on billboards, project sites, social media posts, and articles despite the expiry of the MoU.
The former cricketer contends that the alleged continued use of his image and other services is in complete violation of his Copyright, Personality Rights, and Right to Publicity, which are protected under the laws as his Intellectual Property Rights.