What makes 'Pulasa' fish so expensive to be sold Rs 20,000 in Andhra

Hyderabad: In the heart of Andhra Pradesh, the arrival of the monsoon season has set off a frenzy for the elusive 'Pulasa' fish, known for its unique taste and scarcity. As the most expensive fish in the region, its price has surged to an astonishing Rs 20,000 or even higher, leaving both fishermen and consumers astounded.

Dubbed the 'Hilsa' fish elsewhere, the Pulasa is found exclusively in the Godavari region between July and early September when it migrates to estuaries for breeding. This natural phenomenon has lent the fish its exquisite flavour as it undergoes a remarkable transformation from saltwater to freshwater. Once the breeding season concludes, the fish tragically meets its end, adding to its rarity.

The Pulasa's popularity has reached new heights, with customers even prepaying fishermen to secure a taste of this delicacy before the season ends. Families in the coastal regions of Andhra consider the traditional dish, Chepala Pulusu, a royal treat and a gift worthy of influential figures.

The skyrocketing demand has led to overfishing and a steep decline in the Pulasa population. The once-abundant species are now at risk of extinction due to pollution, overfishing, and a lack of conservation efforts. Fishermen, eager to capitalize on the fish's high market value, are catching premature fish, further exacerbating the situation.

Visakhapatnam Fisheries Department Director, Vijaya, has urged the government to focus on research, development, and conservation efforts to safeguard the Pulasa's future. She emphasizes that the fish's scarcity is not only due to its limited breeding season but also its dwindling numbers, raising concerns among environmentalists and zoologists.