Samsung outdoes Apple in smartphone sales

NEW DELHI: Samsung, the South Korean tech giant, becomes the top vendor in the global smartphone market in the first quarter of the year, shipping 77 million smartphones.

The Company defended its leading position capturing a 23 per cent market share which is a growth of over 32 per cent on-year, according to a new report.

Apple shipped 57 million units of iPhones, capturing second place while Xiaomi held third place shipping 49 million smartphones globally.

According to the latest research from Strategy Analytics, Apple holds a 17 per cent volume market share while Xiaomi took a 15 per cent market share in Q1 2021, which is steady growth from 10 per cent one year ago.

The global smartphone shipments were 340 million units in Q1 2021, up over 24 per cent (on-year) representing the highest growth since 2015.

The smartphone market rebound was driven by the healthy demand of consumers with ageing devices and a phenomenal 5G push from Chinese vendors.

.According to Linda Sui, Senior Director at Strategy Analytics the top five vendors combined took a 76 per cent market share in Q1 2021, up from 71 per cent one year ago.

Samsung's newly launched more affordable A series 4G and 5G phones, and the earlier launched Galaxy S21 series combined drove solid performance in the quarter.

Xiaomi maintained strong momentum in both India and China, and the expansion in Europe, Latin America and Africa region also started to bear fruit.

"OPPO (not including Realme and OnePlus) won 11 per cent market share and remained the fourth-largest smartphone vendor in the first quarter, followed by Vivo, which grew an impressive 85 per cent YOY in Q1 2021,": informed senior analyst Yiwen Wu.