Musk’s X uses improved image matching to crack down on deep fakes
text_fields
New Delhi: Elon Musk, the CEO of Tesla and SpaceX, claimed on Saturday that a recent upgrade on "improved image matching" will eliminate both shallow and deepfakes on the social media platform X.
Thirty per cent more posts with "similar or identical images" will have notes shown on them after the upgrade.
“We just rolled out the update and will be monitoring for any erroneous image matches,” X said in a post, IANS reported.
Musk added that this move “should make a big difference in defeating deepfakes (and shallowfakes).”
Shallowfakes are photos, videos and voice clips generated without the help of artificial intelligence (AI), and use widely available editing and software tools.
X notes on images automatically show on posts that contain a matching image.
“It’s common for these notes to match on dozens, hundreds and sometimes thousands of posts. Now, you can see how many posts an image note is matching on, right in note details,” according to the company.
In the global election season, experts have warned about the spread of fake news and deepfakes that aim to interfere with polls.
The independent Oversight Board which has 22 global human rights and freedom of expression experts from across the globe, has called for urgent action to tackle deepfakes threatening global elections.