Apple to start iPhone 12 production soon in India

New Delhi: As the iPhone 12 series has received stupendous response in the country, Apple on Tuesday said that its flagship and environment-friendly iPhone 12 smartphone will soon be produced in India for the local customers.

Despite arriving in October, the iPhone 12 contributed significantly towards the rise of Apple in the festive quarter (October-December period) in the country, according to market intelligence firm CyberMedia Research (CMR).

Apple registered over 60 per cent growth (on-year) in its India business in the full year 2020 while for the festive quarter, the growth was an impressive 100 per cent (YoY) and iPhone 12 contributed significantly towards it.

Riding on the stellar performance of iPhone 11, XR and then iPhone 12, Apple for the first time doubled its smartphone market share in India to nearly 4 per cent in the festive quarter last year.

Apple started manufacturing iPhones in India in 2017 with iPhone SE. Today, Apple manufactures some of its most advanced iPhones in India including XR, iPhone 11, and now iPhone 12.

According to Navkendar Singh, Research Director, Client Devices and IPDS, IDC India, Apple had a very good 2020 for iPhone shipments, having almost doubled it over 2019.

For the first time, iPhone 12 models utilise 100 per cent recycled rare earth elements in all magnets, including the new camera, Taptic Engine, and MagSafe, as well as Apple's MagSafe accessories.

Apple's suppliers in India are now utilising solar and wind energy for their needs.

iPhone 12 comes with 5G technology, features the fastest A14 Bionic chip, edge-to-edge Super Retina XDR displays, advanced computational photography and a sophisticated flat-edge design with Ceramic Shield front cover, offering four times better drop performance.

(From IANS with edits)