EaseMyTrip CEO defends decision to suspend Maldives flight bookings
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EaseMyTrip CEO Nishant Pitti has responded to assertions that the travel aggregator's move to halt flight bookings to the Maldives, following critical comments about Prime Minister Narendra Modi by three Maldivian ministers, "instigated" the standoff between the two countries.
In a detailed post on X, Pitti underscored the Maldives' "pro-China" stance under President Mohamed Muizzu and highlighted the island nation's desire to reduce Indian influence. He defended the company's decision as aligning with the majority sentiment in the Maldives and rejected allegations of political motivations.
Pitti acknowledged the financial risk of forfeiting significant revenue and alienating a portion of the user base but expressed gratitude for the overwhelming support from 95% of Indians. He noted a 280% increase in app downloads over the past week.
Pitti took a swipe at the remaining 5% who seem "aggravated," suggesting a political lens influences their perspective. Despite potential ideological differences, he emphasised the decision's alignment with upholding India's dignity.
The CEO's response follows criticism of EaseMyTrip exploiting the diplomatic row for commercial gain, with other Indian travel firms benefiting from heightened interest in domestic destinations.
The suspension of flights to the Maldives raised concerns in the island nation, heavily dependent on tourism, particularly from India. Tensions between India and the Maldives escalated after three ministers made critical remarks about PM Modi, leading to their suspension and a subsequent diplomatic fallout.
Pitti's post also comes after a Maldivian tourism body's open letter urging EaseMyTrip to resume flight bookings, emphasising the enduring bonds between the nations. The Maldives, a popular destination for Indian tourists, has experienced a significant drop in visitors, impacting its tourism-dependent economy. The ongoing diplomatic dispute has led to calls for accountability from President Muizzu and the ruling coalition, facing a general election later this year.
President Muizzu's recent State visit to China further complicates the situation, with calls for more Chinese tourists and demand for the withdrawal of Indian military assets from the Maldives by March 15.