Nykaa joins hands with OpenAI to enable AI-powered shopping on ChatGPT
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New Delhi: Beauty and lifestyle retailer Nykaa on Tuesday announced a multi-year collaboration with OpenAI to introduce artificial intelligence-based shopping experiences and make its product catalogue accessible directly through ChatGPT.
Under the partnership, Nykaa Beauty and Nykaa Fashion have been integrated as connected apps within the ChatGPT platform. The company said users will be able to receive conversational recommendations for products such as skincare, fashion and fragrances, with Nykaa providing the platform for completing purchases based on those suggestions.
The collaboration will also extend beyond customer services, with Nykaa planning to use OpenAI technologies, including ChatGPT Enterprise and the coding agent Codex, across its internal operations, Siasat Daily reported.
The AI tools will be implemented in departments such as marketing, supply chain, legal and engineering to improve productivity, streamline workflows and support faster development of new features.
OpenAI’s Head of Enterprise Sales – India, Nitin Bwankule, said artificial intelligence is transforming how consumers discover products and make purchasing decisions, especially in categories like beauty and fashion where personal preferences and individual requirements play a major role.
He added that Nykaa’s experience in serving Indian consumers and its technology-driven approach to improving shopping experiences made the company a strong partner for deploying OpenAI’s tools for both customers and employees.