Meta Threads: Usage on Android falls 79% after a month

Los Angeles: Meta’s X rival app Threads reportedly lost 79 percent of its daily active users on Android, while Elon Musk-owned X’s (formerly Twitter) usage keeps growing amid his cage fight drama with the Meta Founder Mark Zuckerberg.

According to the latest data, the Threads Android app peaked at 49.3 million daily active users worldwide on July 7, but after a month, on August 7, the app was down to 10.3 million daily active users.

The average amount of time daily active users spent with the Threads app started out at about 14 minutes worldwide on July 7. By August 7, that was down to just 3 minutes.

“For comparison, X has more than 100 million daily active users on Android alone, and they consistently spend about 25 minutes per day on it,” the data showed.

Threads had a huge launch at the beginning of July, fuelled by the near-instant onboarding of Instagram users to the new text-based social app. But the initial rush of excitement did not last long.

“The app’s active user count boomed in the first couple of days when new users were busy checking out the app and seeing who else was on it, but that faded fast,” analytics firm Similarweb noted.

In the US, peak usage for Threads was 2.3 million daily active users on July 7, compared with about 5,76,000 as of August 7.

“Threads may still have a better chance of becoming ‘the new Twitter’ than some other alternatives, but it needs to provide its users with more reasons to keep coming back,” the report said.

With inputs from IANS