Melania Trump launches cryptocurrency ahead of husband’s inauguration
text_fieldsIn a bold move ahead of her husband’s second inauguration, Melania Trump has unveiled her own cryptocurrency, $MELANIA, just hours before President-elect Donald Trump's swearing-in.
The announcement came via a post on X, where Melania excitedly shared, "The Official Melania Meme is live! You can buy $MELANIA now."
The $MELANIA token is built on the Solana blockchain, a platform known for its speed and scalability. Meme coins, such as $MELANIA, are a type of cryptocurrency inspired by popular culture figures, characters, or artwork, often gaining attention for their novelty rather than financial utility.
The launch of $MELANIA follows closely on the heels of Donald Trump’s own meme coin, $TRUMP, which briefly saw a surge in value before stabilising. Both coins have sparked volatile trading, with $TRUMP achieving a market cap of approximately $12 billion, while $MELANIA stands at just over $2 billion, according to CoinMarketCap.
Both cryptocurrency websites emphasise that these tokens should not be viewed as investment opportunities or securities. Instead, the $TRUMP coin is presented as a symbol of support for the new administration, with Trump himself promoting the token as a way to unite his community.
As Melania and Donald Trump launch their respective meme coins, there is growing interest in their potential impact on cryptocurrency policy.
President-elect Trump has suggested that, once in office, he plans to issue an executive order to prioritise the development of cryptocurrency policies, signaling a departure from the current administration’s regulatory stance. His campaign has also promised to end the perceived “persecution” of the cryptocurrency industry and push for the United States to become the world's "Bitcoin superpower."