Begin typing your search above and press return to search.
proflie-avatar
Login
exit_to_app
Liquor, liquor everywhere!
access_time 25 May 2024 6:03 AM GMT
More support for an independent Palestine
access_time 24 May 2024 12:02 PM GMT
When toxins flow through Periyar once again
access_time 23 May 2024 5:34 AM GMT
Eight years balance sheet of LDF government
access_time 22 May 2024 4:58 AM GMT
Ebrahim Raisi
access_time 21 May 2024 5:20 AM GMT
Chabahar Port
access_time 20 May 2024 4:00 AM GMT
DEEP READ
Schools breeding hatred
access_time 14 Sep 2023 10:37 AM GMT
Ukraine
access_time 16 Aug 2023 5:46 AM GMT
Ramadan: Its essence and lessons
access_time 13 March 2024 9:24 AM GMT
exit_to_app
Homechevron_rightSciencechevron_rightWatching YouTube...

Watching YouTube videos for 17 minutes can taper down prejudices, says study

text_fields
bookmark_border
Watching YouTube videos for 17 minutes can taper down prejudices, says study
cancel

San Francisco: A new research by the University of Essex suggested that watching just 17 minutes of YouTubers talking about their struggles with mental health can drive down prejudice towards mental disorders.

The prejudice toward mental health declined by 8 per cent and intergroup anxiety declined by 11 per cent among viewers, according to the study.

In the study published in Scientific Reports, researchers investigated how para-social relationships - the connections people feel towards YouTube creators - influence their behaviour.

Hundreds of people participated in the study by watching videos of a woman who later revealed she had a borderline personality disorder (BPD) and discussed common misconceptions about her condition, according to the research.

After only 17 minutes of watching her content, levels of explicit prejudice and intergroup anxiety decreased.

"This is an exciting piece of research which is vital considering the impact online content has on people's lives," said Dr Shaaba Lotun who led the study.

A week later, a follow-up survey revealed that lower prejudice levels had been maintained and that around 10 per cent of participants had taken additional actions to support mental health initiatives, such as fundraising.

"There are more than 2.5 billion active users on YouTube every month and it can have a huge impact on the global conversation. We wanted to see if a creator talking about their mental health disorder could positively impact the people watching them," said Lotun.

"News presenters, fictional characters, social media creators, everyone forms one sided relationships with the world around them. Over 250 million hours of video are watched on YouTube every day, and social media allows people from all communities to share their stories on their own terms. Obviously, there is a flip-side to the positives this can bring, with bad faith creators able to stir up prejudice and spread hate.

"A lot has been written and reported on the negative effect social media can have on all of our lives, but I wanted to see if it could also be harnessed as a tool to improve society. It's exciting to explore the large-scale positive impact this might have to increase understanding and decrease prejudice within society," She added.

-IANS Inputs

Show Full Article
TAGS:Researchclinical psychologyYouTube
Next Story