Come On Kerala returns for eighth edition, MA Yusuffali launches logo in Abu Dhabi

‘Come On Kerala’, the Middle East’s llargest Indian trade, cultural and entertainment expo highlighting Kerala’s global strength and progress, is gearing up for its eighth edition with expanded and updated features. The announcement was made with the launch of the event logo by Lulu Group Chairman MA Yusuffali.

The organisers say the eighth edition will differ significantly from the previous seven, with major changes in both trade exhibitions and entertainment programs. The fair will offer experiences and opportunities not previously seen by the expatriate Malayali community.

Supported by government institutions, including the Sharjah Chamber of Commerce and Industry, the eighth edition of ‘Come On Kerala’ will be held on May 8, 9 and 10 at the Sharjah Expo Centre. A key new feature this year is the introduction of dedicated pavilions such as ‘Make in Kerala’ to showcase enterprises from the state.

As with earlier editions, the event is being held under the patronage of UAE Supreme Council Member and Ruler of Sharjah Sheikh Dr Sultan bin Mohammed Al Qasimi. More than 300 companies from the UAE and India are expected to participate in the trade exhibition, along with entertainment programs featuring well-known personalities.

In line with the UAE’s Year of Community, the fair will include programs aimed at enhancing social ties. The event seeks to further strengthen India–Middle East commercial relations and will see participation from senior officials, business leaders and socio-cultural figures from both the UAE and India.

Selected business leaders and women achievers from the UAE and India will be honored on stage. Against the backdrop of growing India-UAE economic and trade cooperation, the organisers expect the fair to attract increased interest from investors and industrialists in both countries.

The logo launch ceremony was held in Abu Dhabi in the presence of Lulu Group Marketing and Communications Director V Nandakumar, Gulf Madhyamam Business Solutions Global Head K Mohammed Rafiq, COO Zakariya Mohammed and Gulf Madhyamam UAE Country Head Sajid Shamsudheen.