Amazon Prime Video reaches 315 million monthly ad-supported viewers worldwide
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Amazon Prime Video has announced that its ad-supported content now reaches more than 315 million monthly viewers globally.
The announcement was made during the company’s annual UnBoxed event in Nashville, Tennessee.
This marks a significant increase from last year’s 200 million ad-supported viewers. Amazon said the figure represents an unduplicated global audience across its Originals, licensed content, live sports, special events, and free ad-supported live channels.
Jeremy Helfand, Vice President of Prime Video Advertising, said the platform’s reach of more than 315 million average monthly ad-supported viewers worldwide marked a major turning point for Prime Video. He added that the growing audience across 16 countries reflected the company’s customer-focused approach to improving the viewing experience while creating strong opportunities for brands.
In the United States, Prime Video reported an average monthly ad-supported reach of over 130 million viewers. The company stated that these estimates are based on internal data collected between September 2024 and August 2025, with some regional variations depending on when ad-supported content became available.
Prime Video introduced advertisements before and during movies and shows in select countries last year, including India, the US, and the UK. The platform also offers a Prime Video Ad-Free subscription for uninterrupted streaming.
In India, ads were introduced starting June 17, 2025. Subscribers can opt for an ad-free experience by paying an additional fee of Rs. 699 per year or Rs. 129 per month. The standard Amazon Prime membership in India costs Rs. 1,499 annually, Rs. 299 monthly, or Rs. 599 for three months.
Advertising on Prime Video is currently active in 16 countries, including India, the US, the UK, Germany, France, Japan, Italy, Canada, and Brazil.
Earlier this month, Amazon’s streaming rival Netflix announced that advertisements on its platform now reach over 190 million monthly active viewers worldwide.
Amazon said that its audience estimates are based on internal data collected over the past several months.