Actor Arya enters NFT arena, a first in South Indian cinema
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Southern In a first in South Indian cinema, actor Arya has become the first Tamil actor to enter the NFT space.
As per reports, Minnal, a new NFT platform in Tamil Nadu, is set to launch 27 NFT art forms of the actor to woo his fans to buy.
Non-fungible tokens (NFTs) can digitally represent any asset, including virtual-only assets.
While a bulk of it would be up for sale at a fixed price between five to ten thousand rupees each, two would be put on auction for fans to bid.
Speaking to NDTV, Arya said, "NFT is truly exciting for me. I immediately agreed to the idea as the concept is innovative, and I thought it would help bring me closer to my fan community."
Besides images, Minnal also plans to include music and videos, among others, to woo fans to own collectables of celebrities.
The company says fans who buy these or win by auction would also get an opportunity to dine with stars and visit their sets, including passes for big-ticket events and films, opportunities for auditions by music directors, or even tickets to IPL finals.
Fans would also enjoy special status as Tier1 or Tier 2 based on the number of NFTs they own. "They can resell these NFTs on our platforms with a premium during big-ticket events, which we hope will trigger a demand for these. This is unique for Tamil cinema with the primary and secondary market place" says Mr Venkatesh, CEO of Dot Com Infoway, behind the venture.