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'Come On Kerala' sixth edition: Sheikh Sultan is Chief Patron

Come On Kerala sixth edition: Sheikh Sultan is Chief Patron

His Highness Sheikh Dr. Sultan bin Muhammad Al Qasimi, Supreme Council Member and the Ruler of Sharjah. File Photo

Sharjah: 'Come On Kerala', the GCC's biggest Indian international trade and cultural expo that has enhanced Kerala’s fame worldwide, returns to Sharjah, the cultural city of the Arab nation. The grand trade expo known as the largest Indian commercial, cultural, entertainment and scientific fair in the Middle East, organized by Gulf Madhyamam, arrives under the affectionate patronage of the ruler who has always provided a haven for expatriates.

The sixth edition of ‘Come On Kerala,’ which has been held under the patronage of the UAE Supreme Council Member and Ruler of Sharjah, Sheikh Dr. Sultan bin Muhammad Al Qasimi in its last five editions, will take place on June 7, 8 and 9 at the Sharjah Expo Center.

Organized by Gulf Madhyamam in collaboration with the Sharjah Chamber of Commerce and Industry, this year’s expo marks the 25th anniversary of Gulf Madhyamam and promises several new features.

Sheikh Sultan’s continued support is a source of pride for the Malayali community in the UAE and has earned recognition for 'Gulf Madhyamam,' the voice of the expatriate Malayali.

The previous editions of ‘Come On Kerala’ have been successful under the patronage of Sheikh Sultan, contributing to the direction of Indo-UAE trade relations. Since implementing the Comprehensive Economic Cooperation Agreement (CEPA) between India and the UAE, trade between the two countries has rapidly increased. This context enhances the business and industrial sectors' vitality and confidence, setting a strong stage for the return of ‘Come On Kerala’.

The expo, eagerly awaited each year by the expatriate community in the UAE, returns with an array of diverse events. Business summits discussing investment opportunities in India and the UAE are planned, to be held on May 18th in Abu Dhabi and June 5th in Sharjah.

‘Come On Kerala’ will offer commercial exhibits, entertainment, educational activities and cultural and music events over three nights. The Indo-Arab Women’s Excellence Awards will honour Indian and Arab women entrepreneurs. A special drawing competition titled "Little Artist" will be organized for children throughout the expo. Families can look forward to various competitions and training workshops across different sectors. Ticket holders and participants stand a chance to win substantial prizes.

The expo will culminate with the 'Gulf Madhyamam' Silver Jubilee celebration on June 9th, attended by prominent figures. 'Come On Kerala' continues to be a major event, reflecting the vibrant Indo-UAE relationship and celebrating the expatriate Malayali community in the UAE.

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