Begin typing your search above and press return to search.
proflie-avatar
Login
exit_to_app
The threat that is Mohammed Zubair
access_time 6 Dec 2024 12:02 PM GMT
Can Iran go nuclear?
access_time 5 Dec 2024 4:44 AM GMT
dollar
access_time 6 Dec 2024 6:25 AM GMT
CPIM in cold sweat of implosion
access_time 4 Dec 2024 4:59 AM GMT
DEEP READ
Munambam Waqf issue decoded
access_time 16 Nov 2024 5:18 PM GMT
Ukraine
access_time 16 Aug 2023 5:46 AM GMT
Foreign espionage in the UK
access_time 22 Oct 2024 8:38 AM GMT
exit_to_app
Homechevron_rightBusinesschevron_rightAir India introduces...

Air India introduces brand identity, livery for its aircraft

text_fields
bookmark_border
Air India introduces brand identity, livery for its aircraft
cancel

New Delhi: Nearly one and a half years after Tata Group took over the operation of the airline, Air India on Thursday launched a new brand identity "The Vista" that was inspired by the pinnacle of the golden window frame and represents "limitless possibilities", as well as a new aircraft livery.

Additionally, the airline, which has started an ambitious transformation strategy and placed orders for 470 planes, would keep the recognisable Maharaja logo.

The new look re-imagines the iconic Indian window shape, historically used by Air India, into a gold window frame that becomes central to the new brand design system. It symbolises a 'Window of Possibilities', according to a release.

Air India's new logo symbol 'The Vista' is inspired by the peak of the gold window frame, signifying limitless possibilities, progressiveness, and the airline's bold, confident outlook for the future, it said in a release.

The airline said the new aircraft livery and design features a palette of deep red, aubergine, and gold highlights as well as a chakra-inspired pattern.

"It also boasts a striking new custom-made 'Air India Sans' font, marrying confidence with warmth to position Air India as premium, inclusive, and accessible," the release said.

The new brand identity has been designed in partnership with the brand transformation company FutureBrand.

Travellers will begin to see the new logo throughout their journey starting December 2023, when the airline's first A350 enters the fleet in the new livery, according to the airline.

Tata Group took control of loss-making Air India in January 2022.

Earlier this year, Air India placed orders for 470 aircraft from Airbus and Boeing at USD 70 billion (based on published list prices). The deliveries of the new planes will start from November this year.

As part of its transformation plan, the airline is leasing and buying 20 wide-body aircraft this year. Besides, a USD 400 million programme to completely refurbish the interiors of its legacy fleet of 43 widebody aircraft will commence in the middle of next year.

By March 2024, the carrier expects that 33 per cent of its wide-body fleet will be upgraded.

'Taxi', the first phase of the transformation plan Vihaan.AI, which focussed on "addressing legacy issues of the airline at scale and laying the foundation for future growth" has concluded. The second phase 'Take Off', -- that will focus on developing the platforms, processes and systems needed to build toward excellence -- is progressing now.


With PTI inputs

Show Full Article
TAGS:Air IndiaTata Group
Next Story