On its first day, the exhibition witnessed a remarkable presence of women from various groups interested in the manufacture and acquisition of jewellery
Riyadh: The first activities of the Unique Jewelry Exhibition 2021, which is the largest Jewelry exhibition in the Middle East with an area of 38,000 square meters, began on Tuesday evening in Riyadh Season 2021.
The exhibition which is attracting all those interested in trading and acquiring jewellery establishes a unique vision that reflects the recreation of the scene of jewellery exhibitions globally. On its first day, the exhibition witnessed a remarkable presence of women from various groups interested in the manufacture and acquisition of jewellery. It is also expected that the exhibition will witness many deals to enter into investment competitions.
Famous jewellery brands, such as Piaget, Frank Miller, and Harry Winston take part in the exhibition. The brands are distributed over 4 halls, each of which reflects one of the four seasons of the year, where the mechanism of gem extraction from land and sea differs according to the season.
Each hall symbolizes the category of jewellery that will be displayed inside, reflecting the expertise of its designers and the fame of the participating brands. Ticket prices for these halls vary according to the categories they symbolize. The Winter Hall is the largest in terms of space and includes the most famous brands in the jewellery industry.
The Unique Jewelry Exhibition 2021 reflects a classic culture. The experience is not limited to watching or acquiring precious jewels.
Visitors can watch live performances to examine the jewels sold and licensed by the Ministry of Commerce, in addition, to live musical performances by many European musicians.
The exhibition also witnesses community activities, such as the children's pavilion, which is dedicated to developing children's abilities in the field of investing in jewellery.
The exhibition intends to provide valuable prizes for the best jewellery design for emerging local designers. It also includes more than 17 corners for Saudi artisans in the field of jewellery.