Hombale Films, known for hit films like K.G.F and Kantara, is entering the Malayalam film industry with Dhoomam starring Fahad Faasil. The film was released in Kerala theatres today and the positive reviews hint at a promising box office run.
Speaking with Pinkvilla, Fahad expressed confidence in the film. He revealed that he first came across the script of 'Dhoomam' before the pandemic. Director Pawan Kumar had approached him with a script called 'Nicotine,' which was initially intended for a Kannada film. However, Fahadh was initially reluctant to work outside the Malayalam film industry. After the COVID-19 outbreak, Fahadh inquired about the project again and learned that it was now with Hombale Films. Following discussions, it was decided to adapt the film into Malayalam.
Addressing the relevance of the film, Fahadh emphasised that 'Dhoomam' touches upon a subject that concerns many households today. Although it is a thriller rather than an issue-based film, it delves into the intricate aspects of how certain products reach consumers.
Over the past four years, Fahadh has ventured into multiple languages and considers language as a secondary factor in selecting projects. For him, the primary criterion is the freshness and uniqueness of the script. He strives to explore new territories and immerse himself in uncharted cinematic experiences.
Fahadh has consistently adopted a non-conventional approach to film promotion, relying on word-of-mouth among the audience. He believes that a film should speak for itself and that if it is genuinely good, people will naturally be drawn to it. Fahadh finds traditional promotional activities exhausting and prefers to channel his energy into the filmmaking process. He expresses a desire for viewers to avoid watching his films if they fail to meet their expectations.
"I want the audience to talk for my films. I have worked on a film for 100 days. I find it tiring to sell the film after that. I would rather put that energy into making the film than promoting it. If the film is good, people will watch it. I don’t want people to watch my bad films," he said.
In a digital age dominated by social media, Fahadh stands out as one of the few actors who abstain from participating in online platforms. Despite external pressures, he remains firm in his decision. He values personal interactions and prefers connecting with people on an individual level rather than through virtual channels. He firmly believes in staying true to himself and sees no reason to change his approach.