Musk says Twitter Blue to relaunch on Dec 2 with gold, grey, blue check marks

Elon Musk stated on Friday that the anticipated launch date for Twitter Blue, the company's premium subscription service for verification, is December 2. Elon Musk announced in a tweet that Twitter will offer a gold check mark for businesses, a grey check mark for the government, and a blue check mark for people (famous or not). Before the check activating, all verified accounts would be manually authenticated in the meantime, he added.

The company was "tentatively" launching its verification service on December 2, Musk said in response to a user's tweet and apologized for the delay in relaunching the service. According to the new owner of the platform, Twitter will use various coloured check marks to differentiate between three different types of accounts.

"Gold check for companies, grey check for government, blue for individuals (celebrity or not) and all verified accounts will be manually authenticated before the check activates. Painful, but necessary," Musk said in the tweet.

Previously to now, only verified accounts of public figures like journalists, famous people, politicians, and other individuals in the media have been given the coveted blue check mark.

But earlier this month, Twitter launched a membership option that is available to anyone willing to pay in order to increase revenue as Musk battles to keep advertisers.

Musk announced earlier this week that the social media firm was delaying the resumption of its blue check membership service, deviating from his original preliminary schedule to get the service back on the platform by November 29.

"Holding off the relaunch of Blue Verified until there is high confidence of stopping impersonation," Musk stated in a tweet.

"Will probably use different colour check for organisations than individuals," he said at the time.

Due to the prevalence of fake accounts, Musk paused Twitter's recently announced $8 (roughly Rs. 650) blue check subscription service. He later announced that the popular blue check subscription service would be relaunched at a later date.

Prior to the latest release, he had tweeted that changing someone's verified name would result in the loss of the blue check until Twitter validated that their name complied with the terms of service of the site.