Riyadh: Saudi Arabia launched the logo and website for the Kingdom's "Year of Saudi Coffee" on Friday. The Kingdom has planned many programmes for the entire year of 2022, celebrating the coffee-year through theming Saudi's coffee culture.
The Saudi-Coffee-year is part of the Quality of life Programme, which is part of Saudi Arabia's Vision 2030. The Ministry of Culture wants to promote the coffee's connection with the traditions of the Kingdom. It aims at broadening the product's market domestic and international.
The coffee-year initiative will promote the Khawalani coffee from Southern Saudi, among other coffee prepared in 13 regions in the Kingdom. It will also stage how coffee is served to guests in different ways.
The ministry has planned a detailed description of the event "The year of Saudi Coffee", including its objectives and the guidelines for the usage of its visual identity (logo). It has created the online platform https://engage.moc.gov.sa/year-of-saudi-coffee. At the end of 2022, people could submit ideas or projects on the platform regarding the event, which promotes Saudi's coffee culture.