Hyderabad: Netflix on Thursday launched its premier visual effects and virtual production hub, Eyeline Studios, in Hyderabad, marking a significant strategic push in the country's fast growing animation, VFX, gaming, and comics sector, PTI reported.
The inauguration ceremony was attended by Telangana Chief Minister Revanth Reddy, state IT minister Sridhar Babu, information & broadcasting ministry secretary Sanjay Jaju, and actor-producer Rana Daggubati, alongside Jeff Shapiro, CEO of Eyeline Studios.
Eyeline Studios is Netflix's premier innovation hub for visual effects and virtual production, where practical filmmaking and next-generation technology converge.
Founded in 2019, the studio unified with Scanline VFX - a visual effects powerhouse established in 1989 - in 2025 to form a single, comprehensive creative force operating across three divisions: Studios, VFX, and Labs.
Its proprietary capabilities include the Light Dome volumetric lighting system, LED volume stages, 4D capture systems, and AI/ML-driven production tools.
The studio's credits span popular and upcoming productions such as "Happy Gilmore 2", "Wednesday", "Stranger Things", and "Daredevil: Born Again", earning multiple prestigious awards in recognition of its groundbreaking work in visual effects.
The Hyderabad office is Eyeline's fifth global location after Los Angeles, Vancouver, Seoul, and London, spanning 32,000 sq ft with state-of-the-art technology for advanced visual effects and generative virtual production, backed by a hybrid cloud infrastructure.
CM Reddy said Hyderabad is a natural home for Netflix.
"Both are global success stories. Both are rising higher. Our partnership has been built on shared similarities. Netflix wants to entertain the world, and we want to enrich the world. Netflix and Hyderabad respect all cultures and welcome people from every part of the world.
"Both Netflix and Hyderabad are gateways. Netflix collects talent and content from all over the world for viewers globally. Hyderabad connects opportunities and talent globally. We are both like bridges. We connect. We both adopt change," he said.
Others who attended the launch were Duddilla Sridhar Babu, who oversees the state’s information technology and digital development sectors. Also present was Sanjay Jaju, a senior bureaucrat responsible for media and broadcasting policy in India.
The event was attended by Jeff Shapiro, who leads Netflix’s global visual effects and production innovation division. Actor and producer Rana Daggubati, known for his work in Indian cinema, also participated in the launch ceremony.
Meanwhile, Ted Sarandos addressed the gathering through a video message, highlighting India’s growing importance in global storytelling and the visual effects industry.