Amul has once again caught the public's attention with its latest creative topical, this time honoring the film "Amar Singh Chamkila" by Imtiaz Ali, a biopic on the legendary folk singer.
The artwork shared on Instagram features cartoon versions of actor-singer Diljit Dosanjh as Amar Singh Chamkila and Parineeti Chopra as Amarjot, both holding Amul butter toasts as they perform on stage.
The caption alongside the image cleverly reads, “Ek Chamach Khila”, also describing Chamkila as “Punjab da buttar.”
“#Amul Topical: Diljit Dosanjh makes waves in the Imtiaz Ali/AR Rahman hit musical drama, Amar Singh Chamkila!” said Amul's Instagram caption.
Fans of the film and the actors alike have expressed their admiration for the creative topical. One user commented, “Super creative for an awesome movie.” Another remarked, “Super... both this image and movie.” A Parineeti Chopra enthusiast wrote, “My dream come true... I always wanted to see pari on this one.” Another comment suggested, “Please publish in newspaper."
The buzz around Amul's tribute grew even stronger when Diljit Dosanjh and Parineeti Chopra shared the topical on their Instagram Stories.
In "Amar Singh Chamkila," Diljit Dosanjh portrays the titular role of Chamkila, a renowned musician whose influential songs propelled him from poverty to international fame during the 1980s. Parineeti Chopra plays the role of Amarjot Kaur, Chamkila's wife and singing partner.
The biopic provides an in-depth look into the life of Punjab's first mass-market rock star, chronicling his journey from humble beginnings to stardom and the controversies that accompanied his rise. The compelling narrative of Chamkila's life has captivated audiences, making the film a must-watch for many.