New York: Amul, known as the 'Taste of India,' is making its debut in the international market with the launch of its fresh products in the United States.
This marks the first time that Amul's range of fresh products will be available outside India, targeting a market with a significant Indian and Asian diaspora.
Jayen Mehta, Managing Director of Gujarat Cooperative Milk Marketing Federation (GCMMF), which operates Amul, shared the news, stating, "I am pleased to inform that Amul shall be launching its fresh milk products in the United States of America. Happy to inform that we have tied up with a 108-year-old dairy cooperative in the US - Michigan Milk Producers Association."
"This is for the first time Amul fresh products range will be launched anywhere outside India and in a market like the United States, which has a very strong Indian and Asian diaspora," Mehta emphasized.
The move reflects the evolution of India's dairy sector, which has played a pivotal role in the country's growth story. From being a milk-deficit nation heavily reliant on imports in the 1950s and 1960s, India has emerged as the largest producer of milk globally, contributing about 21% to global milk production.
The transformation of India's dairy sector began with the launch of Operation Flood in the 1960s, spearheaded by the National Dairy Development Board (NDDB) under the leadership of Verghese Kurien, hailed as the "Father of the White Revolution" in India. The initiative aimed to replicate the successful 'Anand pattern' of dairy cooperatives across the country, boosting milk production and transforming rural livelihoods.
Through strategic partnerships and innovative approaches, India's dairy sector has undergone a remarkable journey, now poised to showcase its expertise and products on the global stage. Amul's entry into the US market symbolizes a significant milestone in this journey, bridging cultures and bringing the authentic taste of India to consumers abroad.