After the RBI announced that the country's highest-value currency note will be withdrawn from circulation, popular dairy brand Amul responded to the big change with a quirky ad.
In its latest topical, Amul showed its iconic mascot at a money exchange counter. She is holding a Rs 2000 note in one hand and Amul butter in the other hand. The headline said: "Now you currensee it, now you don't." Below the brand's logo, it added: "Amul, always in circulation". The topical was shared on social media and the caption read: "#Amul Topical: ₹2000 notes to be discontinued."
The RBI and other banks will start exchanging Rs 2000 notes for lower denomination notes starting from May 23. People can also deposit the Rs 2000 notes into bank accounts until September 30, 2023.
Many started sharing memes about the development on social media and Amul has always been at the forefront of responding to current affairs with its mascot.
Earlier this month, Amul shared a topical about the coronation of King Charles III. In the picture, the Amul mascot was seen wearing an English-style gown and presenting a slab of butter to the British monarch. The text read: "Royaltea needs regal butter! Amul, for baking, cooking, and snacking."