Renowned for its witty and topical advertisements, Amul has once again showcased its creative brilliance.
This time, the focus is on the recent tea encounter between Microsoft co-founder Bill Gates and Nagpur's Dolly Chaiwala.
The topical features a cartoon depiction of Gates and Dolly Chaiwala beside a typical tea setup. Dolly is portrayed spreading Amul butter on a piece of bread, while Gates stands with a cup of chai, and the overlay text humorously reads, "Chaicrosoft," cleverly blending "chai" with "Microsoft," and adding, "Amul - The Gatesway to Taste."
The creation adds a playful touch to the delightful topicals that Amul is known for. The caption reads, "#Amul Topical: Bill Gates enjoys some tea at Dolly Chaiwala!"
The clever depiction of the topical has garnered admiration for its humor and creativity.
User comments include praises such as "Another brilliant marketing gem," "As usual, a uniquely brilliant one," and "Mind-blowing." Someone playfully exclaimed, "Tea-rrific!!!!!" Others inquired if it was Amul's tea served during the meeting.
A few days prior, Bill Gates shared a video of his tea time with Dolly Chaiwala on Instagram. The vendor demonstrated the tea-making process to the Microsoft co-founder, highlighting the innovation found in the preparation of a simple cup of tea in India.
Dolly Chaiwala, in an interaction with ANI, shared his perspective on the encounter with Gates.
Unaware of Gates' identity initially, he later realized he had served tea to someone significant. Gates complimented Dolly's tea, saying, "Wow, Dolly ki Chai."