Musk’s X is losing daily active users: CEO Linda Yaccarino

New York: Social media platform X’s CEO Linda Yaccarino told an interview with CNBC at Vox Media's Code 2023 that the company is losing daily active users.

Yaccarino frequently mentioned in her interview that she has been on the job for 12 weeks, opening up about the company’s state of affairs.

Yaccarino told CNBC's Julia Boorstin at the event that X has now 225 million daily active users, marking a decline of 11.6 per cent of users from the period before Musk’s acquisition.

Elon Musk’s tweets last year showed there were 254.5 million daily active users the week before his takeover.

Another report by The Information pointed that X had revised its daily active user count to 245 million while Yaccarinno put it at 225 millions.

In an earlier interview, Yaccarino said there ‘200 to 250 million’ daily active users.

According to a report by Mashable, X is losing around 3.7 percent daily users from before Musk’s acquisition.

Further the report claims that number of daily users came down from what Musk shared last year when he was in charge.

In mid-November 2022, Twitter had 259.4 million daily active users and it has lost nearly 15 million users roughly at 5.6 per cent.

Shying away from the question about user metrics, Yaccarino said X had 200 and 250 daily active users, as well as claiming that engagement numbers were up since June having 50,000 communities.

‘Now that I have immersed myself in the business, and we have a good set of eyes on what is predictable, what's coming is that it looks like in early '24, we will be turning a profit,’ she was quoted as saying at the Code Conference.

Expressing hope for making X profitable in 2024, she said ‘90% of the top 100 advertisers have returned to the platform in the last 12 weeks alone.’