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AI models set to outshine human influencers on social media: report

AI models set to outshine human influencers on social media: report

The Clueless, a Barcelona-based company that created Aitana reportedly called itself an ‘AI modeling agency’, is looking forward to ‘redefine the world of influencers’

7 April 2024 10:21 AM IST

Younger generations prefer influencers to journalists for news: Reuters Institute report

Younger generations prefer influencers to journalists for news:...

17 Jun 2023 12:24 PM IST

Govt mandates words like ‘paid promotion’, ‘ad’ to be used by influencers in endorsements

Govt mandates words like ‘paid promotion’, ‘ad’ to be used by influencers in endorsements

For paid or barter brand endorsement, any of the following disclosures can be used: “advertisement”, “ad,” “sponsored”,...

7 March 2023 10:24 AM IST

Meta tests Super, a live-streaming platform influencers may love

Meta tests Super, a live-streaming platform influencers may love

Meta recently announced that it will be shutting down the live shopping feature on Facebook.

6 Aug 2022 7:26 PM IST