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Bihar to pay influencers to promote schemes; Rs 10k for 1 lakh views

Bihar to pay influencers to promote schemes; Rs 10k for 1 lakh views

New incentive scheme that will pay empanelled social media creators for producing videos highlighting the government's welfare programmes

20 Aug 2026 7:06 PM IST

AI models set to outshine human influencers on social media: report

AI models set to outshine human influencers on social media: report

7 April 2024 10:21 AM IST

Younger generations prefer influencers to journalists for news: Reuters Institute report

Younger generations prefer influencers to journalists for news: Reuters Institute report

52 percent of Instagram users and 55 percent of TikTok and Snapchat users get their news from social media influencers...

17 Jun 2023 12:24 PM IST

Govt mandates words like ‘paid promotion’, ‘ad’ to be used by influencers in endorsements

Govt mandates words like ‘paid promotion’, ‘ad’ to be used by influencers in endorsements

For paid or barter brand endorsement, any of the following disclosures can be used: “advertisement”, “ad,” “sponsored”,...

7 March 2023 10:24 AM IST

Meta tests Super, a live-streaming platform influencers may love

Meta tests Super, a live-streaming platform influencers may love

Meta recently announced that it will be shutting down the live shopping feature on Facebook.

6 Aug 2022 7:26 PM IST