Adnoc tops brand value in UAE, Etisalat dominates Middle East and global markets
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Dubai: The latest Brand Finance report unveiled the UAE's most valuable brands, with Adnoc, Etisalat and Flydubai emerging as the frontrunners.
Abu Dhabi-based Adnoc has seen a notable increase in brand value, reaching $15.2 billion and a one-point improvement in its Brand Strength Index score. This growth is attributed to Adnoc's strategic focus on decarbonization and diversification efforts.
Etisalat by e& has solidified its position as the strongest telecom brand globally, attaining a Brand Strength Index score of 89.4/100 and an AAA rating.
Flydubai is UAE's fastest-growing brand, experiencing a remarkable 65% growth in brand value to $260 million. This growth is fueled by the resurgence of post-pandemic travel and significant revenue and passenger number increases.
Despite challenges, Emirates has seen a 30% growth in brand value, positioning it as the Middle East's most valuable airline brand.
Mashreq Bank has experienced significant brand value growth, reaching $1.4 billion, driven by strong financial performance and investment in digital banking platforms like Mashreq Neo. This growth solidifies Mashreq Bank's position as a top banking brand in the Middle East.
PureHealth Group is a new entrant in the brand ranking, with a brand value of $434.2 million. The group's transformative growth in 2023, including strong revenue growth and strategic investments, highlights its potential as a key player in the healthcare sector.
Aramco also maintains its position as the most valuable brand in the Middle East, with a brand value of $41.6 billion. While facing revenue-driven decreases, Aramco remains a formidable force in the oil and gas industry.