O Gold, a Shariah-compliant Emirati gold investment platform, has launched a lifestyle-focused mobile application and payment card in the UAE. The initiative allows users to use the value of their gold holdings for everyday spending.
The company said the platform combines a lifestyle-focused app with a payment card linked to users’ stored gold value. The service enables payments for routine expenses such as groceries, dining, travel bookings and other daily transactions using gold rather than cash or conventional digital balances .
The card works by drawing on the user’s gold value at the time of purchase, allowing gold to be used for both small transactions and larger expenses. The company said this approach is intended to expand the practical use of gold beyond long-term holding .
The mobile application provides users with access to account information, including current gold value, transaction records and account management tools. The platform supports real-time tracking of spending activity through a single digital interface .
The service also includes a rewards feature under which users earn experience points based on app engagement and card usage. These points can be redeemed for vouchers and other benefits related to dining, travel and lifestyle services .
O Gold said the platform is aimed at users seeking digital payment options while retaining exposure to gold, as well as existing gold holders interested in broader use of their assets.