Silverlines Trading Company has launched the international travel brand Skybags in Saudi Arabia at Travel Fest 2026, held at LuLu Hypermarket in Riyadh.
The event was attended by senior officials from LuLu Hypermarket Saudi Arabia, including Bipin Raj, Regional Director for the Central Province, Abdul Jaleel, Regional Manager, and Shameer Pandiath, Commercial Manager for the Central Province. Also present were Ramshad, General Manager of Buying and Import, Ahamed Kutty Kallidumpan Moosa, Buying Manager for Central Province Riyadh, Azharali Poonoth, Buying Manager for Central Riyadh, and Haris Kamal, Assistant Central Buyer.
Silverlines was represented by Mohammed Rizwan, Chairman, Yajas Madapura, Brand Founder and chief executive, Abdul Khader, Board Director, and Asif R, Business Development Manager for Saudi Arabia. Board Directors Mohammed Iqbal and Samsheer Mohammed also conveyed their support for the brand’s entry into the market.
The collaboration with LuLu Hypermarket brings Skybags products to consumers in the Kingdom, as Silverlines expands its presence in the retail sector.
The launch received coverage from Gulf Media, which highlighted the event and the product range.
Skybags enters the Saudi market under its “Move in Style” tagline, as Silverlines continues to add international brands to its portfolio in the travel retail segment.