60 musicians from diverse genres will be amping up the beat to crowds at SOUNDSTORM21, Riyadh's biggest music festival, as 180,000 people gathered for the opening day of the festival on December 17. International music stars as well as a host of local talent will be the stars of the show at the festival which is set to run for four days.
Some of the world's best EDM artists, including Sebastian Ingrosso, as well as performance acts by Arab pop stars Asala, Myriam Fares and Balqees were on display at SOUNDSTORM21. Representing the local music scene was Dish Dash, a DJ duo who are among the region's most popular up-and-coming homegrown artists.
"The opening of SOUNDSTORM 21 was just beautiful. It's packed with such a diverse crowd, men and women from all different age groups, everyone came here. I was curious to see the attendee count on the first day and it did not disappoint," said MDLBEAST Chief Creative Officer Ahmad Alammary, also known as DJ Baloo. "It is day two and everyone is still dancing, running from stage to stage, discovering music and having a really good time. I'm just happy off the charts," he added.
The festival is split into four main areas for different experiences of the music festivals offerings - namely BIG BEAST, DANCE BEAST, DWN BEAST and UNDERGROUND. BIG BEAST is the world's tallest and largest stage which will feature many of the main acts.
Eager to return after a high energy first night, festival-goers flowed into the ginormous venue and arrived early in anticipation of diverse line-ups like Future, Major Lazer Soundsystem and Martin Garrix, prepared to take to the main 'BIG BEAST' stage.
Several attendees were impressed by the size and scope of the festival. "The event is way bigger than I expected, there's something going on everywhere and there's something for everyone," said Taleen, 27.
Fans who wish to groove to the beat will find themselves in the DANCE BEAST, which is a closed tent holding an incredible packed EDM atmosphere. DWN BEAST is an area where people can just lay down and enjoy the celebrative vibes in a more relaxed manner.
"Having an event like this in Saudi is a big deal. Years ago I would've never ever imagined this. It makes you feel like you don't ever want to leave the country," said Mariam, 24.
"It's been an amazing experience. Exceeding my expectations. We're waiting for more and more over the coming days. I'm really anticipating Salvatore Ganacci," said Sherif, 35, another concert-goer.
Constant updates and announcements are communicated via the MDLBEAST social channels on Twitter and Instagram for fans to keep themselves updated on the latest occuring at the festival. The organisers of SOUNDSTORM21 have also assured visitors that any and all precautions will be taken to ensure safety of everyone who comes to enjoy themselves.