NEW DELHI: Samsung's business in India grew by more than 20 per cent (by value) in the first half of this year compared to the same period last year, and this year, according to a top executive, the company is targeting a $1 billion in revenue from its Galaxy 'M' series.
Since launching the 'M' series in India, Samsung has sold more than 42 million smartphones.
There are three important factors for the growth in the first half, according to Aditya Babbar, Senior Director and Head, Mobile Marketing, Samsung India.
"First was the extremely successful launch of the 'S' series. Two, extremely successful A series and third, the M series -- Galaxy M33 and M53 -- have performed well," he said.
"The other big thing is we have set ourselves a target of $1 billion in revenue from M series this year (CY2022). Overall, the M series will be a very powerful series," Babbar noted.
The company on Thursday announced the launch of Galaxy M13 5G and Galaxy M13 -- latest additions to the popular Galaxy M series.
"We are even more confident with Galaxy M13 coming into the market. In the price point of Rs 10,000 to Rs 40,000 where the Galaxy M series is present, our value market share has gone up to 26.9 per cent this year (January-May) from 21.4 per cent last year," Babbar informed.
With inputs from IANS