Apple to launch classical music app after acquiring Primephonic
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San Francisco: In a bid to expand its classical music offering, Apple Music has acquired Primephonic, a leading classical music streaming service, and plans to launch separate classical music streaming app next year, the company said on Monday.
Apple says that with the Primephonic purchase, Apple Music subscribers will be provided with an improved classical music experience.
"We love and have a deep respect for classical music, and Primephonic has become a fan favourite for classical enthusiasts," said Oliver Schusser, Vice President of Apple Music and Beats.
"Together, we're bringing great new classical features to Apple Music, and in the near future, we'll deliver a dedicated classical experience that will truly be the best in the world," Schusser added.
Primephonic is no longer available for new subscribers and will be taken offline beginning September 7.
In the meantime, current Primephonic subscribers will receive six months of Apple Music for free, providing access to hundreds of thousands of classical albums, all in Lossless and high-resolution audio, as well as hundreds of classical albums in Apple Music's Spatial Audio, with new albums, added regularly.
According to an interview with Primephonic's CTO published last year, the service has launched in 150 countries. It also appears to have an older demographic than more generalized streaming services.
"Most of our users are age 55 plus and are highly educated and relatively well off," Henrique Boregio told Mixpanel in 2020. "We joke in the office that we don't know whether you start liking classical music and then you become wealthy, or if it's the other way around."