Deepika Padukone's 82°E introduces men's care line
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Mumbai: Bollywood actress Deepika Padukone has launched a men's care line ahead of Valentine's Day.
Deepika's diverse endeavours include her foray into the beauty industry with her brand, 82°E, launched in November 2022.
The brand, known for its Ayurveda-based formulations, initially focused on skincare and later expanded to include body care. In its latest move, 82°E has entered the men's skincare market, introducing a new range just in time for Valentine's Day.
The men's skincare line features two products designed for a straightforward daily routine.
The range includes a face, beard, and body cleanser available in two fragrances – woody oud and fresh citrus. Formulated with Arjuna and Betaine, the cleanser aims to preserve the skin's natural moisture.
Additionally, the product lineup includes a moisturiser with SPF 40 PA+++, enriched with golu kota and ceramides to provide skin soothing and enhanced elasticity.
Deepika Padukone's brand continues its commitment to Ayurveda-inspired solutions, offering users a simplified skincare routine tailored for men. The expansion into men's care demonstrates 82°E's dedication to inclusive beauty offerings.