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YouTube creators contribute over Rs 10,000 cr to Indian economy

YouTube creators contribute over Rs 10,000 cr to Indian economy

New Delhi: According to the Google spinoff video platform YouTube, the creators in the platform have contributed over Rs 10,000 crores to India's GDP and supported more than 7,50,000 full-time equivalent jobs in the country in 2021.

"We are delighted that YouTube's creative ecosystem continues to power India's creator economy, supporting new jobs and opportunities across the length and breadth of the country," said Ajay Vidyasagar, Director-South, South-East Asia and APAC Emerging Markets, YouTube.

Today, billions of people consume the content powered by YouTube creators in India the world over, according to the findings of the latest Oxford Economics study by YouTube.

This has helped creators unlock monetisation opportunities, allowing many to convert their passions into sustainable careers.

"We continue investing in ways to enable our viewers to learn valuable skills and gain access to knowledge that helps them achieve their potential and follow their dreams," said Ishan John Chatterjee, Director, India, YouTube.

YouTube announced that it would expand efforts to work with more healthcare institutions -- including Narayana, Manipal, Medanta, and Shalby -- to create and amplify credible content, covering more than 100 medical conditions, across Hindi, Marathi, Tamil, Telugu, Kannada, Gujarati, Bengali and English.

The company said it will also support partners to achieve scale and efficiency in creating multilingual content.

Next year, qualified creators in India can begin offering free or paid Courses to provide in-depth, structured learning experiences for viewers. Courses will not only support richer learning experiences for audiences but also offer creators a new monetisation option.

-IANS Inputs

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TAGS:Indian EconomyGDPYouTube
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