Seoul/New Delhi: Samsung Electronics to introduce a new mid-segment smartphone line Galaxy 'F in India early next month.The move is analyzed by many industry insiders as the part of South Korean tech giant's expansion dreams in the world's second-largest smartphone market.
The new Galaxy F lineup is expected to have mid-to low-end smartphones focusing on cameras.
The new 'Galaxy F' series targeting millennials and Gen Z consumers will be priced around Rs 20,000, industry sources told IANS last week.
Galaxy F41 may be the first one to make a debut. The Galaxy F41 is rumoured to have a water-drop notch display and feature a triple-rear camera setup, reports Yonhap news agency.
The launch of 'Galaxy F' series is set to strengthen Samsung's position in the India smartphone market, with 'Galaxy M' series doing exceedingly well.
The company had recently released the Galaxy M31s and the Galaxy M51 in India and held various promotions to boost sales.
Samsung was the second-largest smartphone vendor in India in the second quarter of the year with a 26 per cent market share, only behind China's Xiaomi with a 29 per cent market share.
The 'Galaxy M' series -- launched in early 2019 -- has gone on to become a highly successful franchise for Samsung, with GMV (gross merchandise value) from M series expected to touch $3.5 billion by the end of this year, Samsung said recently.
(With inputs from IANS)