New Delhi: At a time when the rival streaming platforms are increasing the price of their subscription plans, Netflix on Tuesday announced new and reduced prices for plans in India, with the mobile-only plan now starting at Rs 149 per month.
Users will now just have to pay Rs 149 a month from Rs 199 earlier for Netflix's Mobile and Rs 199 instead of Rs 499 for its basic plan for the same period. The standard plan will be charged at Rs 499 per month.
The most expensive Netflix plan, which is the premium plan, will now cost Rs 649 per month. This plan used to cost Rs 799 per month earlier.
The 25 per cent price cut across its four plans in India is the second time the streaming giant has slashed prices in the country. Netflix launched its cheapest plan for India at Rs 199 per month in July 2019, which industry experts said led to attracting subscribers on the streaming platform.
"If you are already a Netflix member on our Mobile, Basic or Standard plan, we will upgrade you to the plan that is one tier higher than your current plan, at the same monthly price that you pay for Netflix today. Next time you're on Netflix, you will receive a notification on your device, where you can choose 'Confirm Upgrade' to use the plan or choose any other plan you wish," the company said in a statement.
The Netflix mobile plan supports either a mobile or tablet, with 480p resolution. The standard plan comes with support for two devices at the same time. It has a 1080p resolution. The account can be accessed on mobile, TV, computers, and tablets.
The most premium Netflix plan comes with 4K resolution, and the ability to access the app from four devices at the same time.