Real Madrid, the renowned Spanish football club, has recently embraced Indian cinema's global appeal by featuring Shah Rukh Khan's dialogue and song in a promotional video highlighting their star midfielder, Jude Bellingham.
The video was created to showcase Bellingham's exceptional performance in the El Clasico against FC Barcelona on October 28th, where he played a crucial role in his team's victory.
In the video, Shah Rukh Khan's dialogue and song serve as the background music, adding a unique touch to the celebration of Bellingham's success. The video quickly gained popularity on social media platforms, particularly on Instagram, where it has been viewed nearly 3 million times.
The song and video are from the iconic 1999 film 'Baazigar'. SRK is heard saying that you have to lose some time in order to win something. It was followed by the hit song 'Woh Ladki Jo' popularly known as "Haan yahan kadam kadam par lakhon haseen hai".
Bellingham, who joined Real Madrid from Borussia Dortmund in July, demonstrated outstanding performance in the El Clasico match. He scored a remarkable long-range goal, equalising the match against Barcelona in the 68th minute. Later, the 20-year-old England midfielder secured the victory for Real Madrid with another goal from inside the six-yard box.
Bellingham's impactful contributions have been a significant asset for Real Madrid this season, with an impressive record of 13 goals in 13 appearances across La Liga and the Champions League.
User reactions on social media highlighted the global influence of Indian films and music, appreciating the fusion of Shah Rukh Khan's cultural impact with international football celebrations.