Dubai Basketball, the newly established sports franchise, has announced an exclusive partnership with Coca-Cola Arena, making it the team's official home venue. This agreement marks a significant step towards introducing international professional basketball to Dubai.
Under the leadership of Chairman and Owner Abdulla Saeed Al Naboodah, Dubai Basketball aims to enter the EuroLeague. Initially, the team will compete in the 16-team ABA (Adriatic) League, bringing European basketball stars to the Coca-Cola Arena.
Salem bin Dasmal, President of Dubai Basketball, expressed his excitement: " As a beacon of entertainment and sports excellence, the 15,000 capacity Coca-Cola Arena aligns with Dubai Basketball's commitment to delivering world-class experiences to fans across the region. This partnership allows us to create unforgettable experiences for our fans and showcase the best global basketball talent in a world-class facility."
During the ABA League's nine-month season, all 15 teams will play in Dubai, offering fans the chance to see top European clubs like Partizan and KK Crvena Zvezda in action. The league's first games are scheduled to begin in September 2024, with the full schedule and ticket information to be announced on www.coca-cola-arena.com.
Mark Jan Kar, General Manager of Coca-Cola Arena, highlighted the partnership's significance.
He said, "The opportunity to build the ultimate home court for our players, our fans, and our incredible city is an absolute honour. Coca-Cola Arena's integration with Dubai Basketball will change the game and Dubai's sport culture in every sense."
Dubai Basketball's strategy includes organizing events like the EuroLeague SuperCup and Sports Business Summit to enhance its international presence. The team aims to qualify for the EuroLeague and build a lasting fan connection. With the appointment of Jurica Golemac as head coach, the team is poised for success. Golemac brings extensive experience and a fresh approach to the club.
Beyond international competition, Dubai Basketball is committed to growing the sport locally. The organization plans to develop a club structure, nurture youth teams and establish a prominent training facility. A youth program is also in the works, aiming to comply with EuroLeague standards and prepare for the launch of the Regional League.