Abu Dhabi's Department of Community Development (DCD) has launched the Medeem Model for Women's Weddings, encouraging simpler ceremonies focused on traditional Emirati values. This initiative is part of the broader Madeem strategy, introduced in April, aimed at reducing the financial burden of extravagant weddings on young couples.
The drive was launched following studies indicating that high wedding costs deter many Emiratis from marrying or delaying their weddings. Dr. Laila Al Hyas, executive director of the Community Development Sector at DCD, emphasized the need for parents to shift their perception of weddings as reflections of social status.
"Today’s youth understand that treasuring life’s pivotal moments is more important than extravagant spending," said Dr. Al Hyas. She urged parents to embrace simpler wedding celebrations to reduce financial strain.
Recent DCD surveys revealed that 81% of Emiratis view the wedding ceremony as the most crucial part of the wedding journey. However, many prioritize costly elements, such as party singers (55%), a large number of guests (49%) and expensive wedding dresses (44%).
The Medeem Model for Women's Weddings aims to promote financial planning, offering various wedding packages based on budget and guest count. It also accommodates multiple brides in a single ceremony and encourages the use of traditional costumes to cut costs.
To participate, couples must be Emirati, with the husband being a citizen or resident of Abu Dhabi. Both spouses must complete the premarital program provided by the soon-to-be-launched Medeem Center for Family Flourishing.
Dr. Mugheer Khamis Al Khaili, chairman of DCD, stated that the Medeem Model avoids financial burdens that can impact a couple's happiness and stability. The model blends authentic Emirati culture with modern elements, allowing personal expression without excess.
The model offers packages catering to different financial capacities and guest numbers, allowing weddings at home, in Medeem-benefited wedding halls, or government halls. Couples can select a convenient date via the Medeem digital platform.
Inputs from The National