Oman Vision 2040 links heritage preservation with tourism and education

Investment in cultural heritage, the teaching of Omani history and support for traditional arts are among Oman Vision 2040’s priorities for preserving national identity while expanding opportunities in tourism and related industries.

The strategy seeks to protect the traditions and values that define Oman as globalisation, technological development and industrial change influence economic, political, social and cultural life.

Its objectives include responsible citizenship, social solidarity and a society that takes pride in its heritage while developing the knowledge and skills needed to respond to global change.

Education and national identity

Schools and other educational institutions have a central role in strengthening young Omanis’ connection to their country.

The vision calls for Omani history, identity, citizenship and cultural values to be incorporated into curricula. This is intended to help students understand their heritage, recognise their rights and fulfil their responsibilities.

Education would also develop national capabilities and prepare younger generations to contribute to the country’s future.

The wider aim is a knowledge-based society capable of assessing challenges, identifying opportunities, producing knowledge and sharing it, while remaining informed about technology and connected to national values.


Heritage investment and cultural tourism

Oman Vision 2040 supports the preservation, documentation and international promotion of the Sultanate’s heritage.

Sustainable investment in historical sites, traditional arts and cultural activities is intended to protect that heritage while contributing to economic development.

Oman’s landmarks, cultural attractions and geographical location offer opportunities to develop cultural tourism and introduce its civilisation and traditions to international audiences.

The strategy also sees tourism as a way to strengthen national pride, particularly among younger Omanis, and create opportunities in conservation, tourism services, traditional crafts and associated industries.

These activities would contribute to economic diversification while giving communities a role in preserving and presenting their heritage.

Community partnerships and responsible media

The vision calls for an organised partnership between government institutions, businesses and civil society to strengthen citizenship, solidarity and social cohesion.

Civil society organisations, supported by the public and private sectors, would organise initiatives and national programmes to protect historical heritage, encourage community participation and reinforce shared values.

Professional media would help younger generations understand Oman’s cultural legacy and encourage responsible use of modern technology.

Its role would also include raising social awareness, supporting citizenship and contributing to social and economic development. Together, media and education are intended to prepare a generation that understands global developments and takes pride in its national identity.

Tolerance and international understanding

The strategy seeks to place Oman among leading societies in mutual understanding, coexistence and peace.

It supports cultural diversity and tolerance alongside stronger international relationships. Respect for other cultures and peaceful coexistence are intended to allow Oman to engage with global opportunities while preserving its cultural foundations.

The objective is to ensure that technological and economic development supports national identity and maintains the traditions that connect Omani society.


The framework uses international indicators to assess security and social cohesion, alongside a proposed measure of culture and values.

In the security component of the Global Competitiveness Index, Oman’s 2018 baseline was 94.6 out of 100, placing it fourth among 140 countries. The target for both 2030 and 2040 is a score above 94.6 or a position among the world’s top five.

For social capital in the Legatum Prosperity Index, Oman recorded 51.2 out of 100 in 2018, ranking 68th among 149 countries. The targets are a score above 60.062 or a top-20 position by 2030, followed by above 63.905 or a top-10 position by 2040.

A Culture and Values Index is under development to assess national identity, cultural values and responsible citizenship. The supplied framework does not specify a baseline or numerical targets for either year.

The long-term aim is a secure, socially connected and globally engaged society that preserves its traditions, contributes knowledge and shares Oman’s cultural heritage internationally.

Tags: