Thiruvananthapuram: Kerala's tourism campaign 'God's Own Country, People's Own Tourism' - which aims to link tourism with rural areas - was launched here Thursday.
Chief Minister Oommen Chandy launched the campaign, which focuses on linking tourism with the mainstays of rural Kerala, including agriculture, traditional trade, village lifestyles and art forms.
Chandy also released the logo of the campaign.
The campaign will be run through 112 selected local self governments.