The Tanishq advertisement that has been withdrawn | Screengrab via Twitter
Amid a row over an advertisement that has been withdrawn by the company after vicious trolling on social media, A showroom of jewellery brand Tanishq in Gujarat's Kutch district had received threats, said the police on Wednesday
Threats were also made at the store, the police said, denying reports that it was attacked.
"The store has not been attacked. However, I received some threat calls. The police have supported us'" said Rahul Manuja, Manager of Tanishq store in Gandhidham, Kutch,denying the reports of attack
"Some people had informed the store the ad was not in good taste and had hurt sentiments, and some threat calls had been received. The police have been regularly patrolling the area. No rioting, protest or attack took place," a police officer said.
On Oct 12, two people came to Tanishq store in Gandhidham and demanded to put up an apology in Gujarati. The shop owner had fulfilled the demand but he was getting threat calls from Kutch. The news about the store being attacked are false reacted Mayur Patil, Superindent of Police Kutch (East) to ANI
Tanishq by Titan has been slammed by Twitterati for withdrawing the advertisement for a jewellery range which showed an inter-faith marriage.
On Monday, Tanishq was facing #BoycottTanishq calls on social media after it released the ad showing a Hindu-Muslim couple. #BoycottTanishq was top trending on #Twitter. More than 19,000 people tweeted calling for a ban on the advertisement and the jewellery brand.
On Tuesday, Tanishq and the Tata group were being slammed for cowering to social media pressure and withdrawing the ad. Some twitterati had linked the Tanishq ad to love jihad.
Congress MP Shashi Tharoor said, "So Hindutva bigots have called for a boycott of @TanishqJewelry? for highlighting Hindu-Muslim unity through this beautiful ad. If Hindu-Muslim "ekatvam" irks them so much, why don't they boycott the longest surviving symbol of Hindu-Muslim unity in the world -- India?".
While launching the Ekatvam range, Titan had highlighted the theme of Oneness. "Each jewel from #EkatvamByTanishq, is meticulously crafted using art forms from across the country. Over 1,000 Karigars have spent countless hours creating these jewels that are a captivating ode to the beauty of oneness.
(With inputs from ANI and IANS)